Who will score the winning touchdown? What color Gatorade will be poured on the winning coach? Will Lady Gaga dress like a futuristic super hero or a robot alien for the halftime show? Prop bets. Bets that don’t necessarily revolve around the final score of the game, but have become a popular gameday ritual at watch parties across the country. During the 2017 NFL playoffs, Wingstop created a game within the game by turning the seldomly used conversational ad unit into a platform for posting and tracking prop bets on Twitter. Barkley Films worked on the spot to bring these spots to life, using after effects and Wingstop's signature, mind-melting glitches.
Motion Designer: Carson Catlin