Planet Fitness launched it’s Teen Summer Challenge in a partnership with superstar Caleb Mclaughlin and a series of high energy and motivational social posts edited by Barkley Films. The Facebook, Snapchat, and Instagram placements garnered millions of views encouraged teens to get up off the couch and get their butts to the gym (for free!).
When Russell Athletic launched the 'Heritage Collection' and staked their claim as the Original American Sportswear they needed social content that was as beautiful as their new collection. The video was featured popular lifestyle and fashion platforms like Highsnobiety, Complex and Fader.