Barkley relaunched Hershey's Take5 Bar as the ultimate REMIX and introduced a new generation to the bar via remixed experiences. Enter our spokesman, Nick Kroll, an avid fan from years before. In fact, his Instagram handle described him simply as "I like Take5's." Barkley released this video with Kroll cleverly on the inside of the sponsorship joke. His passion inspired the film we directed and edited.
Take5, the ultimate remixed candy bar decided to join up with Uber and remix unsuspecting customers rides in this once-in-a-lifetime activation. Uber users in major cities were invited to 'remix their ride' and then greeted with Lamborghini's©, Hummers, motorcycles with sidecars, VW buses and more for a remixed ride like no other, and Barkley Films was there to capture it all from film to post. We traveled in teams across the country and turned around edits with on-point motion design on-site.
Usually we don’t hang out with Kanye, but this one time we came really close to almost hanging out with him at Gov Ball. Our Barkley team worked with New York street artists to transform old shipping containers into an interactive 3-D art experience for festival goers, and we were there to document and create content from the festival grounds in order to stoke engagements. We are pretty sure Yeezy enjoyed it.
Director/Camera/Motion Deisgner: Michael Martin
Camera: Josh Dubois